VISIONAIREs One Look film series explores the laborious intricacies and endless detail put into the construction of a haute couture garment.

As time advances, an incredible joy stems from the limitless possibility and definition of fashion design. From technology to cultural interdependence, the rules of design have extended to imaginative realms. For Dutch couturier and imaginative priestess, Iris Van Herpen, “normal rules don’t apply”, as stated on her digital interface. This mantra, accompanied with the right time and the right idea, creates the visualization for Van Herpen’s cutting-edge and fearless portfolio. Known for reinterpreting natural elements into magnificent design pieces, Van Herpen is a hi-tech designer who not only adds value from the fashion industry into the world, but also establishes a timeless trait for otherworldly designs.

In an interview with Dazed