This set is based on the concept that music is a universal language, where borders do not exist; just emotions and feelings in each person who listens to it. Music revolves around the world to make itself heard. This concept should also apply to everybody. We must be universal and walk together in the same global village to live in a happier world.
New Years Day in Merzouga. Its 8:00 a. m. Outside the hostel the driver of the van is waiting for us to start the 3 hour journey through the stony and low sand desert (HAMADA) to Rissani.
Rissani is the gateway to the desert, former commercial capital and famous for its market. On the way to Rissani we dont stop, but we greet the nomads we meet on our way.
RISSANI is located near an oasis and there feels less dry compared to Merzouga. This city, with its miedeval appearance, can hypnotize you within its market where time stands still.
When you arrive, you can imagine that its Tuesday. Theres a lot of people on the street doing their shopping. To my right I see a halt with several donkeys where the market begins before entering the maze of wooden roofs, cane and cloth to protect the products from the sun. To my left I feel the presence of the army watching over the safety of everyone.
I decide to spend the day in the souk, visiting the merchants and discovering the culture of this city in its day to day.
Its time for a Berber lunch and a good mint tea before we start. The market has everything: hairdressers, food, fabrics, clothes, all kinds of repairs and crafts in brass and ceramics. It is a market with great charm and visual impact, especially in the spice stalls which are full of colour and traditional Moroccan aromas. Dozens of them sharpen all the senses.
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Vincent van Gogh painted The Starry Night one year before dying.
Chopin composed his popular Nocturne when he was about twenty.
it does not matter if you think that it is too late for you or that you still have a lot of time...you have to decide whether you are Chopin or van Gogh.
The idea behind these videos is coming from a research published by the Psychology Department of Berkeley University studying the relation between colors, emotions and how external stimuli are impacting decision making.
The study results demonstrate a strong correlation between faster music in minor tone and the choice from participants of colors from that were saturated, yellower and lighter whereas a slower and minor music produced the opposite pattern (choice of desaturated, darker and bluer colors).
Based on these findings, we wanted to create synesthesia in our videos and trigger more intense and long-lasting emotions in our viewers, get higher audience retention and interaction. We decided to do that by associating drawings from the major painters that were following the scientific findings of this research.
The choice of these paintings and the consecutive association with the music is also based on an accurate work that requires significant time and energy.
The analysis of the melodies returned to us a lot of information on how the painting should have been made. We needed a simple blue pattern but with an intrinsic meaning. Something that people could watch for a while without really understand it.
By creating this video I tried to do only one thing which turned to be the most difficult one: make you feel an emotional synesthesia.
When hearing the melody, dont you feel that everything is...blue? aren’t you lost in the sky? is your mind going over? It’s not for no reason.
it is not only an image, it is not only a melody. It is a trip.
You dont feel bored. Its your mind using the notes and the colors to create your own experience.
Most of the videos online with only one image are only music, but not this.
The research behind the perfect combination is the key for the unconscious.
The research:
«Music–color associations are mediated by emotion» www.pnas.org/content/110/22/8836
Stephen E. Palmer, Karen B. Schloss, Zoe Xu, and Lilia R. Prado-León
— This popular nocturne is in rounded binary form (A, A, B, A, B, A) with coda, C. The A and B sections become increasingly ornamented with each recurrence. The penultimate bar utilizes considerable rhythmic freedom, indicated by the instruction, senza tempo (without tempo). Nocturne in E-flat major opens with a legato melody, mostly played piano, containing graceful upward leaps which becomes increasingly wide as the line unfolds. This melody is heard again three times during the piece. With each repetition, it is varied by ever more elaborate decorative tones and trills. The nocturne also includes a subordinate melody, which is played with rubato.
moda