Versace Womens Spring Summer 2020 | Behind the scenes
Versace Collaborates With Google – and Jennifer Lopez – for the Spring-Summer 2020 Runway Show
For the Spring-Summer 2020 Collection, Donatella Versace honors an iconic moment when fashion and culture became a catalyst for technological progress. Debuting in the Spring-Summer 2000 Collection, the Jungle print dress made multiple appearances on the red carpet. At the 2000 Grammy Awards, Jennifer Lopez garnered international attention when she wore the unique runway design. Millions of people took to the internet to see Jennifer in the legendary dress, making it one the most popular search queries for Google at the time. However, the desired results – an image of the star and the gown – were not able to be surfaced on the search page. The epic red-carpet look, and the excitement it created, inspired the team to create Google Images.
“It was amazing! The world had the same reaction: jaw dropping. Today we live in a technological world, but back then, one event prompted the creation of a new tool that now has become part of our lives.”
– Donatella Versace –
This season Versace and Google collaborate to celebrate twenty years of the legendary moment in both fashion and Google history. The amalgamation between technology, classicism and fashion is evident throughout the runway space featuring a Pantheon-inspired ceiling and a bronze palm sculpture surrounded by digital art projections. Created with Google Tilt Brush technology, the artwork portrays the iconic print designed by Donatella Versace. Passionate for constant innovation, the brand’s Chief Creative Officer uses the latest technology – the Google Assistant – to call for the Jungle dress’ appearance on the runway, creating yet another unforgettable, Google-worthy Versace moment.